1. What do I want the other person to know?
Make sure you’re offering a clear, concise picture, with all the details needed to understand your idea/product/service.
Make sure you’re offering a clear, concise picture, with all the details needed to understand your idea/product/service.
2. What do I want them to believe?
What are the benefits? Have you done enough research to know what their problems are, and to deliver your solution in their language?
3. How do I want them to feel?
Invest them emotionally and you’ve won. What stories can you tell that help the person connect to your and your cause on a deeper level?
What are the benefits? Have you done enough research to know what their problems are, and to deliver your solution in their language?
3. How do I want them to feel?
Invest them emotionally and you’ve won. What stories can you tell that help the person connect to your and your cause on a deeper level?
4. What do I want them to do?
Make your ask clear – and make sure it’s something easy to say yes to. No one likes to be rushed, so be prepared to move incrementally toward your goal.
Make your ask clear – and make sure it’s something easy to say yes to. No one likes to be rushed, so be prepared to move incrementally toward your goal.
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